Thursday 26 September 2007 TCM was given the opportunity to participate in the Mayor of Ekurhuleni’s Soccer Ball Challenge on the 21st September 2007. TCM not only played a role in sponsoring the event but also had the chance to enjoy the experience through active involvement. The days events kicked off with a breakfast where Executive Mayor, Clr Duma Nkosi addressed sponsors, and thanked role models such as Lucas Radebe and Pollen Ndlanya for their willingness to reach out to the youth and future soccer legends of South Africa. All guests were then bused off to a Tembisa stadium. The buses stopped off at various playing fields in Tembisa where sponsors distributed soccer balls. Executive Mayor, Clr Duma Nkosi and South African Soccer Legend Lucas Radebe handing out soccer balls to the youth. The objective of this annual event, which has become a much anticipated affair, is to encourage the development of sport in previously disadvantaged areas. Sporting activities are encouraged in such areas as it provides positive stimulation and assists in keeping the youth occupied and away from situations of temptation or negative peer pressure. The sponsors of the event joined forces in hope that the contribution they made steers the youth away from environments which could lead to substance abuse and crime. This initiative creates awareness of the coming events of the 2010 Soccer World Cup and the excitement and opportunity it brings along with it. TCM’ers and EMM staff members distributing soccer balls. Guests were then treated to entertainment by local musical act Skwatta Camp as well as local star Kabelo. The friendly soccer match between sponsors and the Ekurhuleni team proved to be a stage for the mayor to display his soccer skills, this was to the delight of all the guests as well as the community members of Tembisa who were present. Above: The TCM Team distributing Soccer balls in Tembisa at one of the stops. Left: Corporate Sales Executive Lenin David and Lucas Radebe watching the soccer match.